Higher conversion rates generate more sales for the same amount of traffic you are currently receiving, so now is the time to employ some conversion rate optimization tactics to grow your local business.
Increasing website conversion rates is a high-ranking goal for any growth-focused marketing strategy. To raise your conversion rates, you first must determine what it is you want your website to achieve for your business.
With the staggering growth of “near me” searches and other local intent searches on mobile devices, every business that wants more local customers should be optimizing their online presence for the way consumers now find new products and services.
If you’ve ever Googled your competition and saw that their business listing showed up higher in search with a bunch of customer-centric information like photos, hours, special offers, and even videos, you might wonder how they got all that done.
Local search has been a windfall for many local businesses because physical proximity to the user is a huge ranking factor in local search results. The good news is there are things you can do to reach qualified customers at exactly the right time, converting local searchers into new customers.
Local SEO can get complicated, but there are some simple things that you can do, with minimal tech skills that will have a HUGE impact on how high your business website ranks in local search engine results.