Your Customers Are Mobile – Are You?

mobile marketing solution Your Customers Are Mobile Are You?Why Mobile Marketing?

First, what is mobile marketing? Essentially it is any marketing activity where a mobile device is the advertising or communication medium of choice. This includes cell phones, smart phones, iPads, and more.

Mobile devices are everywhere and they are here to stay. The great thing about mobile marketing is it allows you to communicate with both present and future customers wherever they are.

You certainly can’t do that with any other advertising medium.

So What Do I Need?

At minimum you need a mobile friendly website. More and more people are looking for your business right now using their cell phone and the last thing you want to do is drive them away because your website is NOT mobile friendly. The last thing you want to do is drive customers away to your competitors.

Which would your customer prefer to see on their mobile phone?

mobile website comparison Your Customers Are Mobile Are You?Many businesses can also benefit from a Text Message Marketing Campaign. It is simple, relatively inexpensive, and can deliver a terrific ROI – much better than many of the traditional advertising methods you may be using today.

A recent research firm predicted that over 7 trillion texts will be sent in 2011. I would bet $100 that virtually all of your customers can – and do – send and receive texts every day with their cell phones.

Text messages are typically opened and read within a few minutes. Just in the last few years, the world has “gone mobile”. I believe that local businesses that adapt to these new methods of marketing will be the ones to survive and prosper in the coming years.

You see, traditional advertising uses a “shotgun” approach. You never really know exactly who is going to see your marketing message or offer. A text message system is a “laser beam”, highly targeted to customers who are happy and eager to hear from you.

Ready To Go Mobile?

Create a Mobile Friendly Website

  • 30% of phones are smartphones which can access websites
  • Smartphone usage expected to reach 50% in 2011

Start a Text Message Marketing Campaign

  • 90% of text messages are read within 3 minutes
  • 99% of all text messages are read
  • Average redemption rate is 20% regardless of business type
  • Majority of mobile phones can receive text messages
  • Direct, personal and cost-effective marketing strategy

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